Project:

Managing some of the most influential Twitter accounts in Saudi Arabia

Mission:

In 2013, APPROACH was commissioned by investors to manage four major Twitter accounts commercially and editorially.

Treatment:

Working on SEO principles with technical and editorial teams of the newspaper for one year

Results:

• A unique virtual newsroom was established to manage the accounts by a team of 12 editors.
• Business development around the accounts by APPROACH achieved major profit for investors.
• Accounts became widely popular and effective. The below was achieved: